Personalities #1

It takes one to know one. Or someone aged 40 years and over that is. Today we have hand-picked a pair of influential women from They are inspiration to us all, and a landmark in successful careers that always need to be carefully balanced with personal relationships.

Honoree Number 1

Celia Pronto


Celia Pronto comes from humble beginnings: Despite being born in a country that experienced a 19-year civil war that caused her family to lose everything, she has become the British E-commerce Director and a member of the Ford Retail Board since 2012. Thanks to this position, the percentage of females on the Ford Retail board has doubled to 20%. As an international public speaker, she defends the necessity to have balanced teams to drive retail success.
Celia is founding member of the London Chapter of the 2% club, which actively drives forward the issue of the under-representation of women at the top of corporate UK.

Not only has she worked in large global multinationals, sectors as broad as CPG/FMCG, leisure, hospitality, technology and automotive, Celia also mentors a number of young graduates and mid-level managers, and provides mentoring and marketing support in the charitable sector. She won the Best Female Leader in Marketing award in the year 2013.

Honoree Number 2

Naama Bloom


Naama Bloom would have a good appreciation of the challenging world ofonline dating for over 45s and holding down a career at the same time: Naama is the CEO of HelloFlo, an online service which provides feminine care products.
After giving up a highly paid job built over a period of ten years, she started her own company about woman’s menstruation. Firstly, with a simple monthly subscription to easily and quickly procure tampons and pads, she slowly added newsletters and other community activities such as the possibility to ask questions to Dr. Flo.

Naama launched an amusing video on YouTube which generated more than 7 million hits overnight. This big hit led to tens of thousands of customers and subscribers.

In every HelloFlo box shipped each month, Naama is changing the conversation surrounding women’s health and periods. And the result? Naama may well give women the world over more confidence where forming new relationships are concerned, albeit in business or pleasure…